In the consumer world brands are discussing what they need to do in order to get ahead in the age of the 'Connected Customer'? This article describes how the Connected Customer's dependence on their smart devices is shaping how brands engage with them. There are some interesting correlations to recruitment in terms of the Connected Candidate and how we in the employer brand and attraction space also need to consider how we engage with current and future talent.
The shift from CRM to CMR represents a sea-change in the dynamic between brands and consumers, with brands scrambling to keep up with the constantly shifting demands of today’s ‘connected customer’. This new breed of consumer is always on, mobile-centric, filtering, sharing, and experiencing. They have higher buying power, even higher expectations, and are digitally savvy and advertising averse.