I'm quite open about my failures - and I would appear to be in good company here. After all, most faults have a bright side.

BK's clever new ad campaign uses real photos of their own restaurants, blazing to the ground in what represents one of the only downsides of their 'flame grilled' USP... The fact that sometimes, their premises are set alight by the delicious tyranny of their culinary commitments.

Pretty unforgettable. Good print advertising is rare these days – no doubt we'll see this one at Cannes.