I'm quite open about my failures - and I would appear to be in good company here. After all, most faults have a bright side.
BK's clever new ad campaign uses real photos of their own restaurants, blazing to the ground in what represents one of the only downsides of their 'flame grilled' USP... The fact that sometimes, their premises are set alight by the delicious tyranny of their culinary commitments.
Pretty unforgettable. Good print advertising is rare these days – no doubt we'll see this one at Cannes.
never have we seen ads that show a company’s retail locations on fire. That’s what Burger King has done in a pretty incredible series of print ads from agency David, which show real emergency-scene photos of actual BK restaurants fully ablaze.