It's a question often asked – how do we connect with the audiences that aren't represented as much as we want them to be within our organisation?
And the solution is often a patronising one, coming across as inauthentic virtue signalling – or even worse, whitesplaining.
So I'll shut up.
You should hear from the black millennial audience themselves in this article talking about the real beauty of individuality and diversity.
But one more point – a really good way to create a message that resonates with the diverse audiences you're trying to reach? Put your money where your good intentions are and employ them to create it.
"Our interests are as diverse as we are. Don't put us in an 'urban' box or try to win us over with 'hip-hop.' I like space. I like sports. I love National Geographic. Animals. Technology. The answer isn't always to make a specific ad for this demographic. The answer is to represent diversity in every story you tell." —Cameron Miller and Stevie Green, DormtainmentTV