It’s 2006 and I’m a social-media-sceptic. I’ve just started university and I start hearing about something called “MySpace” which I immediately dismiss as a flash in the pan, a fashion statement exercise in narcissism and/or twee nostalgia (I may not have been entirely wrong but let’s not get into that now.)
Before I know it, there I am; in my room looking at photos of my 18-year old self covered in foam at ‘The Works’ nightclub (what were foam parties about? Why were/are they a thing? Shoes got ruined.)
Once you find photos of yourself you’ve never seen before, you dig deeper, further and the next thing you know you’re friends with your mum on Facebook. Then there's no going back, you're locked in and it's part of your everyday life.
But this seemingly bizarre future was predicted in 1999 by the Godlike genius, the Starman himself, David Bowie...
I urge you to watch this and listen to how frighteningly accurate he was.
Bowie speaks initially about the impact of the internet on the music industry. However, consider his views on the "demystification between artist and audience." At 1.35 check out his point on "how the audience has become as important as the artist." At 2.10, he talks about communities and groups... what he's talking about before it was "a thing" is social media. As he says, "just the tip of the iceberg..."
My point is this; love it or loathe it, social media is here to stay. It was prophesied. It will continue to exist in one form or another, it will evolve.
Sure, you don't have to get involved, but at this point... why fight it?
"Turn and face the strange / Ch-ch-ch-ch-Changes"
Watch Bowie perfectly predict the internet's impact on music and society 17 years ago.