There are 2.789 billion social media users globally. Chance is many if not most of your employees use social media in one form or another - what if you could get them to help promote your brand and values?
One of the recent trends that would increase in 2017 is making the employees turn into brand ambassadors on social media. According to Pardot’s estimates, there has been 191% growth in employee advocacy on social media from 2013. In the same survey, 45% of the respondents named employee advocacy as the top external objective of organizations. This trend is estimated to increase in 2017.