About 1.23 billion active users visit the social network on a daily basis. The level of engagement on Facebook far exceeds anything like what Linkedin is experiencing. So what next!
Last month Facebook started trialling these ads in the U.S. and Canada and it surely is only a matter of time before they visit Europe and the shores of the UK.
The fact is there are roles out there that have become highly difficult to source and Facebook has provided an alternative solution to finding and attracting those elusive candidates. A Nurse, for instance, is not likely to be spending their time on Linkedin talking 'business'! They are however after a long days shift, saving and changing lives, likely to be letting off some steam and chatting online on Facebook. So the creative recruiter and marketeer can currently find ways to connect with those nurses.
So can Facebook really get this wrong? If the amplification of the advert across the right groups and communities is a part of this free solution, then goodness only knows what can be achieved.
So come on Facebook, let's get the show on the road and see if you can find a friendly, targeted solution that will attract passive candidates, who'll then take the plunge and register their interest for the new job posts.
I really can't wait to see the results!
Facebook is entering the job market. The social network will now let employers post jobs directly to their Page, and users can apply for those jobs on Facebook. Applications are pre-populated with a user’s Facebook data (though it can be altered), then sent to the employer via Messenger. Facebook hopes employers and prospective employees will then use Messenger to communicate throughout the courting process. Posting a job is free for employers, and there's no limit to how many posts a Page can have.