I think that the more accurate thought might be that it is about employer brand activation. Lots of organisations invest in creating their EVP but do not have great plans to share it with their target talent groups nor even their employees. Recruitment marketing needs to copy some of the proven activities of consumer marketeers and get Employer Brands activated across multiple channels
It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to create a differentiation and preference in the minds of both future and current employees. And one of the best ways to do that is to ensure your employer brand is communicated across as many channels as possible, both external and internal.