We all know how important it is to respond to applicants and the "old" black hole was when technology failed to register an applicant. Hopefully these days this is rare. The new black hole is all about poor quality contact/engagement. This is where we have a registered jobseeker and don't engage with them with meaningful, brand based quality content. The real crime is to send JUST jobs, how will that ever allow a great applicant to increase their desire to join. Wise up guys
The problem is that once they get candidates to opt in, they fail to send them anything of value. Get ready to have your mind blown: Of the organizations that captured candidate information for job alerts or a talent network: 48% of them never sent an email to them after confirmation. 48%!!!!!!!! That means one out of two candidates who are interested in an employer and sign up to learn more never receive a message back. What a way to deliver on a promise to a candidate who could have been your next great hire. Plus, think about all the interested candidates who are now turned off by your brand – even worse, share that experience.) What’s more, is that only 1% of organizations sent content other than jobs to candidates!