Share share share. People are telling their friends, relatives and colleagues about products and services everyday. Guess what? They are also talking about their employer, a recruitment process and what they think of their job. Glassdoor is but one place where this can happen but there is also Twitter, Facebook, Linked In and many more channels.
In the past the recruitment process was all about did it fill a role that was open. Today it is about so much more as people talk......
So when they talk about you as their employer and are shaping their views? If they talk about their application is it positive? The list goes on and yet many organisations do little to manage these views and therefore their employer brand is being shaped by people other than them!
Time to change
Employer branding is critical to attaining top talent. That candidate experience is what has the most say in developing the brand. Invest the time and energy into creating a social media profile (and keep it relevantly updated), communicate with candidates, and update your career site. The tech-savvy candidates sending in applications to dozens of businesses will exit your website as soon as they realize it isn’t responsive. Your candidates’ experiences say a lot about you… do you know what they are saying?