An organisations ability to recruit is directly linked to its reputation or in HR jargon it's Employer Brand.  One company that has been all over the headlines for the wrong reasons is Uber.  There is no denying that it's reputation as an employer has suffered significantly. This article unpicks some of the key parts of the story and why the damage has been done. It all shows the direct link between reputation and financial consequence as their competition picked up business hurting Uber revenues