Well this certainly is refreshing.
It's usually on me and the other 'humourless feminist killjoys' to start a Twitter movement and complain to the ASA about offensive adverts.
But Skol beer out of Brazil have decided to right their own wrongs by asking female illustrators to go back over some of their most sexist adverts and make them more realistic and empowering.
Beautiful looking results and a very shareable story about a beer brand with a moral conscience.
“These images are part of our past … but the world has evolved, and so has Skol. This doesn’t represent us anymore.” How often do you hear a brand say that?