How employees "feel" - positively or negatively can impact on your employer brand. They speak to friends, they share on social media or they vote with their feet and leave. An employer brand is lived by the employees but it still needs cultivation and review. Many organisations do not make the right investment on nurturing the relationship with employees but done the right way you will find that this is a great asset in the war for talent.
“To be really successful, you don’t only need consumers to be promoters of your brand. You need your employees to be promoters of your company — to generate what we call the ‘promoter flowering,’” says Bain’s Levato. “If you have people that work in the company that are creative and enthusiastic, then your employees will be promoters of your brand, which will start a virtuous circle. This is how in our opinion there is a very, very important link between consumer branding and employer branding,” she continues.