If this stat is true then it just highlights the importance of managing your employer brand. Planning and executing a great candidate experience and shaping employee opinion through brilliant engagement programmes will support the management of your employer brand in social channels and beyond. Leave these experiences to chance and you never know what people might be saying. The consequences in the war for talent could be huge. Why wait?
Job seekers have now become job shoppers. In fact, 80% of job seekers today will research an employer online before deciding whether or not to apply to a position. And they’re not just looking to see if you have a website and a careers page; they’re looking for an inside glimpse into what it’s like to work with you. A company’s brand is different from their traditional marketing brand in that it’s the organization's reputation as an employer. Employer branding came to the forefront of recruiting between 2004 and 2008 in response to growing competition for talent, and it’s only increasing in importance given today’s candidate-driven hiring climate. Worldwide, we’re facing the biggest talent shortage since 2007, so being able to attract (and retain) the right candidates through recruitment marketing is crucial!