At the end of last year Microsoft bought Linkedin for a whopping $26billion. Despite the doubt in the market, and among users, you don't spend that kind of money without having a clear strategy. We're now starting to see the first glimpse of that strategy with Trending Storylines in Linkedin. There's still speculation as to how far Microsoft will take Linkedin but it's clear that it offers them a powerful social network and with other recent purchases such as PointDrive a fully integrated channel into their core office products. The question de jour however is, do users want another social network, or do they just want a targeted business network? Voting with feet starts here.
Today we announced the launch of Trending Storylines, curated interest-based feeds that surface developing stories to help you discover and discuss news, ideas, and diverse perspectives from the largest group of professionals, publishers and editorial voices ever assembled