The research from all sources is confirming that the candidate is a data hungry, highly researched scarce resource. If this is true then the delivery of the brand messaging, candidate experience and employer experience needs total ownership from one place and yet many organisations provide little guidance to talent acquisition experts and recruiters alike with the "what" and the "how". To ensure that the better talent gets to your organisation is it time to review who owns this and that the impact created is top drawer?
Candidates Care More. With a talent shortage and shifting generational demands, people want to be courted a bit. With companies like Google, Salesforce and Wegmans out there topping Best Companies to Work For lists, candidates want a little cultural dazzle with each job posting. Research continues to show that Millennials and Gen Z are more extremely interested in company culture. Virgin Pulse’s report, “Misunderstood Millennials: How the Newest Workforce is Evolving Business” states that “73 percent of Millennials seek meaningful work at an organisation with a mission they support, and a remarkable 90 percent say they want to use their skills for good. Millennials also care about workplace culture, with 77 percent noting it is just as or more important than salary and benefits.” And I’ll throw it out there again … who needs to own these messages?