The research from all sources is confirming that the candidate is a data hungry, highly researched scarce resource.  If this is true then the delivery of the brand messaging, candidate experience and employer experience needs total ownership from one place and yet many organisations provide little guidance to talent acquisition experts and recruiters alike with the "what" and the "how".  To ensure that the better talent gets to your organisation is it time to review who owns this and that the impact created is top drawer?