There is a huge subtlety between the branding of your products and services to consumers and/or businesses and the development of your employer brand to engage with your employees and target talent audiences. There are many parallels but there are also come key differences and they have totally different goals. Apart from the obvious differences which is that they speak to almost entirely different audiences (let us not forget that many consumers are also potential candidates) the area for reflection is how a marketing function thinks and invests to develop long term brand engagement vs HR teams where too much of the investment is stuck to vacancies making the investment in long term engagement too low with the goals to fill a vacancy ASAP. A shift of that investment over time would create more strategic engagement with the target talent groups who would become brand aligned to the organisation.