There is great uncertainty around the status of EU workers that live and work in the UK today as well as our ability to attract talent in a post Brexit world. The challenge for employers today is how to build brand awareness for how they will engage with the wider talent audiences and maintain their attractiveness as a potential employer. Silence allows the headlines to dominate the candidates thinking whereas a well planned communication and consistent messaging around their approach to international talent will allow the jobseekers to know the truth.
Since the Brexit vote last Summer many business decision makers are watching and waiting to see how the triggering of Article 50 will affect their prospects. However, there is one area where Brexit is already significantly undermining your ability to compete. We analysed the behaviour of more than 3.5 million LinkedIn users to see what effect there had already been on the attractiveness of UK jobs to recruits (British and international). Our data shows that the UK’s vote to leave the EU in June had an immediate negative impact on businesses’ ability to attract top international talent. At the same time, the most sought-after UK professionals are showing an increased interest in leaving the country to work abroad. As a result, UK employers face growing challenges in sourcing the talent that they need to compete effectively.