Sometimes a recruitment ad stands out from the rest. Her Majesty Queen Elizabeth II is currently looking to 'fill' (a royal pardon for the pun) the role of Royal Cushion and Curtain Maker.

Why did it stand out? Because the role is a truly distinctive role in a unique setting. The 'brand' of the Royal Household 

So what do you do if you're not the Queen?  Same rules apply - find your points of difference as an employer from the competition and identify the unique selling points of the role. You need to be authentic and aspirational, playing to your strengths and adding stretch.

Does your employer brand stand out in a competitive marketplace?