In a world where everyone is connected on a digital level, businesses can speak to their consumers, clients and other businesses from almost anywhere in the world. More importantly; they can also speak to you.
Your business is therefore 'Open All Hours'.
This raises the question, how do you generate converasion and invite response from this mass audience?
Creating content is a great way of inviting interaction and growing an online presence. Tools such as Passle allow a brands voice and expertise to be presented to their relevant audience and shared on social media so feedback and response can be given within minutes.
The shift into a socially connected world has not been over night, but the way we use content to communicate with our audience is changing fast.
The growth in popularity of social media and other interactive digital channels has forced marketers to shift focus very firmly onto how customers want to interact with brands.