Forbes magazine have published their HR predictions for the last few years. Using conversations with hundreds of HR professionals, they have listed the trends for the forthcoming year. The original article appeared in November 2016 and the number 1 prediction seems spot on. The number of conversations I have had in Q1 2017 alone on the topic of the candidate experience is significant and keeps growing. TMP have were on the podium at the Future Talent Leaders Conference in March and will be speaking at the HR Networks Conference in Scotland in May again on the topic of the candidate experience. There is a real sense of concern that the effort in identifying great talent is not being rewarded with great hires as candidate withdraw from the process as a result of negative experiences and worse for some organisations they also suffer lost revenues as candidates are consumers and express their frustration by switching to other products/services.
1 Companies focus on improving their candidate and employee experiences. Companies have always created marketing experiences for customers, and prospects, in order to delight them, increase loyalty and grow their revenues. 2017 will see the walls come down between your HR, marketing and customer service departments in order to develop experiences for both candidates and employees. A recent study found that nearly 60% of job seekers have had a poor candidate experience and 72% of them have shared their experience on an online employer review site such as Glassdoor.com. When employers don't notify candidates of their application status, they are discouraged from ever applying for another job at that company again, which limits their future talent pool. Furthermore, a bad candidate experience can turn away customers who may be your candidates, thus resulting in a loss of potential revenue.