The rationale behind a well managed Employer Brand is often confused with a multiple set of goals. Fundamentally it allows organisations to drive improved profit performance. If we attract and retain more of the best talent we will drive better performance. If the candidate experience is a great reflection of the employer brand and provides all applicants with a great brilliant experience whether or not they are successful this will limit any damage to consumer decision making that unhappy jobseekers can inflict on sales. All up it seems like a wise investment to develop and manage your Employer Brand but we live in a resourcing world where too much money sticks to vacancies resulting a short term tactical decisions which typically do little to amplify the employer brand messaging.
10 reasons to get serious about your employer brand: 1. Companies with positive brands get twice as many applications as companies with negative brands. 2. 50% say they wouldn't work for a company with a bad reputation - even with a pay increase. 3. Companies with bad reputations pay 10% more per hire. 4. 68% of HR managers say they're having difficulty hiring, up from 50 percent in 2013. 5. 62% of candidates research companies on social media before hiring. 6. 76% of applicants researched companies on LinkedIn by looking at employee profiles. 7. 70% say they trust what employees say about a company over brand ads. 8. 70% of HR managers plan to use social media to build their brand. 9. 60% of CEOs say they're responsible for employer branding, but 10. 58% of HR managers say they are