What a great phrase! but it does make you think. what is an Employer Brand? Why is it important and how does it work? Here is some simple but effective commentary if you are exploring this from the early stages of understanding.
An employer brand is more than “putting lipstick on a pig”. In a world of hyper-transparency powered by companies like Glassdoor and Indeed, your employer brand must be an accurate representation of the soul of your business. Building your employer brand starts by understanding and codifying the DNA of your business – the individuals, history, and soul that drive your work and culture. It should connect with your company’s values, and cultivate conversations through compelling storytelling. How to Begin Defining your Employer Brand - Consider what factors most appeal to your people. Why did they initially choose to work with you over other organizations, and what compels them to stay? Start by really listening to your people, and asking them to share their why.