There is a lot of debate on how to use social media to help recruit great talent. For some organisations they see this as just another job posting channel, to the really successful companies it goes way beyond this. 5 US organisations that are proving it works are profiled in the attached.
At this point, social media is more or less a must-have for any company looking to reach top talent. After all, there’s 2.3 billion people actively using social media globally, and hundreds of platforms to attract virtually any demographic. If you’re feeling overwhelmed already, don’t panic: Workopolis recently published an eGuide to help you navigate the social media landscape: download Building your employer brand with social media now. But if you’re still not sold on the power of social media, take a look at some companies that are using it to boost their employer brand – and have the numbers to prove that it’s working. Here are five employer brands on social media that are killing it: