When trying to reach out to talent audiences you want to engage with who is better than the people who work for you that are part of that community. the community is build of ex university students, ex colleagues and other business associates. You have a choice as to whether you allow them to decide what to share or provide them with content and assets that allow them to share your employer brand the way you would choose. This is a relatively untapped and low cost channel that many US based companies actively drive but is less well sued in the UK. One of the key points to register is that you have to have great content to share.
When used to its full potential, an employee advocacy program enables human resources teams to instill a culture of creativity, by harnessing user-generated content capabilities on the chosen platform to encourage and accompany teams in the production of content that showcases workplace culture, and enables individuals throughout the business to develop an image of expertise. A company whose employees communicate about their work and industry sector is one that is more likely to be recognized as a great place to work. In this post we will look at how organizations can achieve this, through three types of employee-generated content which, when combined with gamification initiatives, can have a crucial impact on both internal workplace culture and external employer brandin