McDonalds in Australia are testing SnapChat to encourage more applications in order to encourage more applications from the youth market.
One of the largest employers for young people has become one of the first to utilise social media within active job applications. McDonalds (or Maccas in Australia), have launched the new job application programme “Snaplications” in Australia, to appeal to the youth market and make the preliminary interview process fun for applicants. Built in collaboration with Snapchat, which has over 150 billion active users is a smart move; however, will it be taken seriously? Snaplications incorporate users having to submit a 10 second clip about themselves, which will then be sent to McDonalds, who will respond with sending applicants to the company’s digital careers page, where an application form can be obtained.