Millennials are a picky bunch.  There's tons of research and we should know their motivations and drivers around career choice.  Typically the things that will attract them are more about the employer brand of the organisation not the job itself.  They will research culture, values and how they can make a difference and yet these things are more difficult for them to find particularly in a job post.  They are more likely to have their "head turned" by a friend referring them than a job ad.  They are emotionally driven and yet employers often fail to add any emotion into their job postings.  The opportunity is there to stand out from the crowd and engage with this generation in the right way and attract some of the star people that are out there looking for the right home!