That's a good start but does that translate into investment in the employer brand? If the Employer Brand is the essence of how you articulate and share your culture, values and personality as a business to both employees and target talent groups then I am underwhelmed. There is a lot of noise about employer branding but when you look at the hard facts the bulk of the cash spent on recruitment is spend on short term tactics like agency fees not on brand/perception changing candidate marketing. One of our employees at TMP once said "a dream without a plan is just a wish". I think that this statement could apply to lots of organisations that need to hire and retain great talent.
The 2016 Deloitte Human Capital Trends study revealed 86% of executives believe culture is important and 50% of companies surveyed are attempting to change their culture in response to shifting talent markets and increased competition. Creating a positive and engaging work environment is now a top priority for employers because if employees are not experiencing a great workplace culture, they’ll look for other opportunities. “Company culture is a major part of the employer brand, which organizations must fully leverage to attract, retain, and engage their team members,” says Sterling. “Many organizations have come to realize this and are attempting to transform their culture in order to drive employee performance and business success.”