That's a good start but does that translate into investment in the employer brand? If the Employer Brand is the essence of how you articulate and share your culture, values and personality as a business to both employees and target talent groups then I am underwhelmed.  There is a lot of noise about employer branding but when you look at the hard facts the bulk of the cash spent on recruitment is spend on short term tactics like agency fees not on brand/perception changing candidate marketing.  One of our employees at TMP once said "a dream without a plan is just a wish".  I think that this statement could apply to lots of organisations that need to hire and retain great talent.