This is a little less than elegant on the product placement, but an interesting social experiment nonetheless.

In the wake of Pepsi's catastrophic failure to break down US racial tensions by sending Kendall Jenner to give a cop a fizzy pop, is this a more thoughtful way to create dialogue around the divisive extremes in our social views?

Can a few simple exercises create enough empathy between humans to make them focus more on what we have in common?

Should products – specifically, should a beer brand – take on a topic like this, or should they be less political?

Comment back to me to tell me what you think!