It's a common misconception that content creation is quick or 'just happens' by handing over the social media channel keys to a team member who 'is interested' in social media.
As the example in this article demonstrates you need a firm strategy to create content that is relevant and interesting.
For us, the right editorial mix looks something like baking the perfect cake. (To the baking-averse, stick with me.) Before you step into the kitchen, the right ingredients are key. And without a recipe to follow, it will not only be difficult for you to begin, but it will also be nearly impossible for you to replicate your success when you do get it right. To run a full-fledged baking operation, you need the right system and team in place to regularly produce goods people want to buy again and again.