The annual cost of a poor employer brand runs into millions of pounds. This comes from several factors- the opportunity lost in the talent pipeline, the money thrown at new hires to overcome a negative reputation, the money spent to overcome negative press, a higher rate of turnover, training, line management time etc. 

Add to this the impact on lost revenues that can come from a poor candidate experience and it does make you wonder why more thinking and investment is not allocated to these issues.