Lots of users means lots of information, news and updates. And that means you need to be clear on who you are talking to and that your content is relevant to those people. If you have not defined your audience and have no strategy behind the content your organisation shares on Facebook, chances are it will not reach anyone.
The number of people using Facebook each month increased to 1.94 billion, of which nearly 1.3 billion use it daily, the company said. The US tech giant reported profits of just over $3bn (£2.4bn) in the first quarter, a 76% rise year-on-year. However, it warned that growth in ad revenues would slow down. The company has also come under sustained pressure in recent weeks over its handling of hate speech, child abuse and self-harm on the social network. On Wednesday, Facebook chief executive Mark Zuckerberg announced it was hiring 3,000 extra people to moderate content on the site.