However, if you listen to Google Dave and Bill Boorman, as part of their great work with Social Talent, they’ll tell you a lot about the similarities between engaging and socialising in a pub with that of online social engagement. This doesn’t mean we should talk in the same style and language online, as in the pub. What it does mean is there is an etiquette to how we communicate with one another in any face to face social environment and the way we connect, engage and communicate via social media channels shouldn’t be that different.
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