Not all employers can afford to introduce talent to their employer brands the Apple way. However, the fact that such an iconic consumer brand feels the need to nurture talent like this is, perhaps, an invitation to all employers to consider what they could do to get themselves onto the radars of their next generation of hires.
Many organisations in a number of sectors will face challenges as key pockets of their current workforce approach retirement age. Is your sector one of them? Are you doing enough, early enough, to consider how you will fill those gaps?
Computer giant Apple is expanding its supply line of talented young people with digital skills, by doubling the intake of its European academy. Last year, the technology company opened an academy in Naples, in Italy, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. Places are awarded through open competition - with tests being held next month in Munich, Paris, London, Madrid, Rome and Naples - with no tuition fees, open to applicants from anywhere in the world and with courses taught in English. There will be 400 students recruited for the autumn, expected to be in the 18 to 30 age range, for courses run in partnership with the University of Federico II. The decision for a computer company to move so directly into education is about self-interest as much as philanthropy.