The election result!

The recent election should be a big flag highlighting the need to utilise social media marketing in the right way. 

It's not good enough just to be on there promoting your key messages, the right strategy is the difference between a positive and successful campaign that activates your audience and a negative campaign that switches them off.

You need to be in it... but that won't guarantee you success. It's all about good research and a solid strategy that will give you the success you're looking for.