The election result!
The recent election should be a big flag highlighting the need to utilise social media marketing in the right way.
It's not good enough just to be on there promoting your key messages, the right strategy is the difference between a positive and successful campaign that activates your audience and a negative campaign that switches them off.
You need to be in it... but that won't guarantee you success. It's all about good research and a solid strategy that will give you the success you're looking for.
Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? I know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Here are five reasons that should convince even the last hold-out to get on board …