Question for you:  how many of your employees understand, buy into and know how their roles contribute to your organisation's purpose?

It’s a question clients are increasingly asking us to help them address through their employer brands, with a view to driving performance around the right (i.e. business critical) things.

While not specifically about employer branding, this is a really interesting article from HBR which touches on many of the benefits of ensuring that a) employees are bought in to organisational purpose and that b) purpose is manifested in culture (which is, of course, one of the key facets of an employer brand).  It’s refreshing to be talking about business strategy alongside HR/resourcing strategy – because it’s the combination that will drive clarity around the talent you need to attract and retain for the future.