Interesting, although perhaps not surprising given the times, to read that companies are having to pay more to attract employees a the moment.  Research conducted amongst employers by TMP and other organisations over the years suggests that, when organisations have absolute clarity around what they offer as employers, they achieve three things:

- Increase their pool of applicants (because potential candidates who might otherwise have looked the other way, can better see how their skills might transfer in)

- Reduce their agency spend (because there’s more of a basis for a direct conversation)

- Improve staff engagement (because the clarity helps to reconnect existing employees)

Would be interested to hear from readers whose organisations have invested in articulating what they stand for as employers, whether this story holds true for you.