1.Set some social media SMART objectives.
2.Complete a social audit of your company and a select group of competitors.
3.Create a social media strategy that is in line with your EVP and/or your values.
4.Pick your channels and create or improve and optimise your social media accounts.
5.Create a content strategy focused on quality, which is achievable based on the time you have to allocate. You don't have to cover all social channels at once! Be amazing at one rather than mediocre at three.
6.Give yourself realistic mini goals that step by step will help you towards the first marker on your journey to the top of the ‘social’ mountain.
7.Put your plan to the test and iterate.