In the recent US presidential election, the Trump campaign was assisted with the help of a UK company called Cambridge Analytics. It could pinpoint, with unnerving accuracy, voters of either side to which the Trump campaign could target accordingly. The subject of this article, Palantir, takes that a whole lot further with some incredible predictive insight. But what if this technology could be harnessed to identify your next hire, before the candidate even realises they are looking for a new job? Targeting candidates with pinpoint accuracy. Tools exist that are on the way to assist with this, Step forward Lengo and Jobs The Word, but the next step will be so much more. the question is, will candidates react positively or negatively to this insight?
Palantir tracks everyone from potential terrorist suspects to corporate fraudsters (Bernie Madoff was imprisoned with the help of Palantir), child traffickers and what they refer to as “subversives”. But it is all done using prediction.