Facebook's new video feature is geared towards letting users discover more videos outside their feed. it'll soon be possible to see a new Watch tab that will offer a range of shows, some of which have been funded by the social network. These shows may be more 'factual' based such as cookery shows, but yet to be seen. It will be introduced in the US first.
What does this mean to talent attraction? Hard to say yet. However, it is yet another proof that video content is a key driver on social media and that FB is seeking to strengthen its offering.
Facebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on the social network. The Facebook feature, dubbed Watch, will let users discover videos from outside of their feed more easily, create watchlists, and have an easier way to follow shows created by artists, brands and publishers.