So many times organisations launch a brand spanking new careers site and attraction materials, thinking their employer brand work done.
An EVP is so much more that an external talent brand, it's a people narrative that should be threaded through all colleague touch points, internally and externally.
It's the promise of what it's like to work at a organisation and the careers site is the 'paper' the people narrative is written on.
A career site is the paper and binding to your book, the kindle to your digital download. A talent brand is your story, your narrative, the creative representation what you are all about as an organization and where you are going. It’s the plot.