The trend towards video posts on social media appears to be getting stronger. If you want to incorporate more video into your social media stream don't worry - video for social doesn't have to be a big production, and it is now perfectly possible to achieve quick results for fairly modest budgets. Or no budget if you are into the idea of just recording with a mobile device for a more low maintenance effect.
What you do need is a plan. What do you want to say? Who do you want to say it to and why? Why should your target audience watch your video? In context of employer branding and marketing, we assume you have a social media content strategy in place that the video fits within. If not - that should be your starting point.
After that's sorted - get creative! Happy videoing.
According to new data analysis from BuzzSumo, Facebook could eventually force all companies to invest in video, meaning those that get comfortable with the medium now would have a distinct advantage over everyone else. As BuzzSumo director Steve Rayson points out, there are three major trends we should all pay attention to: 1. Since January, the average number of engagements on Facebook posts from brands and publishers dropped by more than 20 percent. 2. During that same period, engagement on video posts from brands and publishers held fairly steady while engagement on posts with images and links fell significantly. 3. The average video post now receives twice as much engagement as all other posts.