The trend towards video posts on social media appears to be getting stronger. If you want to incorporate more video into your social media stream don't worry -  video for social doesn't have to be a big production, and it is now perfectly possible to achieve quick results for fairly modest budgets. Or no budget if you are into the idea of  just recording with a mobile device for a more low maintenance effect. 

What you do need is a plan.  What do you want to say? Who do you want to say it to and why? Why should your target audience watch your video? In context of employer branding and marketing, we assume you have a social media content strategy in place that the video fits within. If not - that should be your starting point.

After that's sorted - get creative! Happy videoing.