From the beginning Instagram has been about providing 'a new way to communicate and share in the real world'.
Instagram co-founder and CTO explains how the company has got to where it is now and what the future has in store.
Instagram has come a long way since its launch in 2010. The photo-sharing app rapidly became a success, with 10 million people registering in its first year. By April this year, it had 700 million users. Instagram co-founder and CTO Mike Krieger recently stopped by the WIRED office to tell the story of how the company got to where it is, and share a few tips he learned along the way. He explains how the idea for Instagram sprung out of that for Burbn, a location-based social app, and how the team wasn’t quite prepared for its sudden popularity. He also talks about how the company had to adapt after being acquired by Facebook in 2012, and drops some hints about what Instagram has in store for the future.