Start with the Why? Why do you want to grow an audience? To communicate a message around your EVP. To support recruitment activity. To gain a readership for your posts. What’s your objective? What are you trying to achieve? Put a strategy in place. We advise all clients; don’t think about the social channels you want to grow an audience on, think about what it is you want to achieve and then define a strategy around it. The selection of channels will come once you’ve got your strategy in place. In my time in recruitment and working within social media I’ve met and engaged with some interesting seed investors and entrepreneurs, and although a strategy or a business plan is important to show credibility, it is the individual they buy into. Click on the link to find out the secret...
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