Some great insight from James Ellis about how companies need to focus on quality and not quantity when it comes to recruitment marketing and employer branding.
A successful employer brand starts with understanding who you really are and what it is about you that appeals to the right audience. That’s the foundation on which you build messaging that expresses your employer brand. It should be clear at this stage that employer branding isn’t a tactic or some gimmick you can apply as needed. It is a strategic shift in mindset, forcing you to understand your audience better and make decisions from their perspective. It puts you in the candidate’s shoes and allows you to see the reason why they apply at your company (or don’t). Embracing these concepts will prepare you to compete with any other company for talent, regardless of size or consumer perception.