Worrying statistics about the UK: The reality is that few HR departments or senior management teams give internal communications the credit it deserves. Which perhaps explains why the UK has one of the least engaged workforces in Europe. We rank 18th out of 20 in the world staff engagement rankings.
However organisations with an effective internal communications plan in place are 1.7 times as likely to outperform those that don’t. So why aren’t we doing more to engage our teams, especially when the case for doing so simply makes good business sense?
Here are a few considerations for HR teams looking at their internal communication:
1) Be clear on what you want to achieve
2) Assign responsibility (to someone who can commit)
3) Choose your preferred methods of communication
4) Remember that traditional communication channels hold sway too
5) Makes stars of your senior team
Internal Communications: A lost art? In an age of record employment levels and increased competition, those organisations whose focus is weighted more on their external communications (marketing, advertising and public relations) than their internal communications, risk more than simply being on the losing side in the war for talent.