This is a perfect example of the use of disparate "big data" to drive improved marketing. As applicable in the world of recruitment as it is in B2C marketing, we could imagine to target job seekers depending on weather patterns. This is the type of work TMP Yocto is undertaking today.
The new division—encompassing data, media and technology services—will offer a suite of AI products for everything from data analysis and media planning to content creation and audience targeting. By integrating The Weather Company’s signature WeatherFx and JourneyFx features along with all of the other data at IBM’s disposal, the company is hoping to transform what is in many ways still a legacy business into a cutting-edge advertising powerhouse.