Have you ever been to party and spent the evening trying to avoid someone because you know they are soooooooooo boring.  They have nothing fun or engaging to say and typical talk about themselves and say the same old stuff?

Hold that thought .......... when candidates engage with your careers website or social media feeds are you equally as boring?  Blah blah blah No fun, no engagement, no reasons to think they would have a great job and enjoy their work, colleagues etc

Content is a key aspect of what people use to judge the culture and values of a business and their view of you as an employer. Like most things that get done well content needs a plan and resources to make sure that what you say about yourself is engaging and makes people want to have a dialogue with you.  I know that some content is factual but even this can be presented with some spark.

Go visit your website and feeds and