When investing in your employer brand strategy, my advice would always be to start with your internal population first. They are your greatest brand ambassadors and have the most impact on your employer brand.
Alyssa Krane is completely right when she says internal talent deserves the same 'first-rate journey as everyone else'.
Why do companies look at creating a great candidate experience for external candidates but neglect the amazing internal talent they have?
Don't leave them behind!
These days candidate experience optimization is getting a lot of much needed attention. With more and more companies investing in their employer brand (59% of employers are investing more this year- LinkedIn), organizations are evaluating the candidate journey to help ensure it does not erode their investment in brand. Sadly, there is a forgotten population, the internal candidate. This population has been deemed “safe” by some who like to drag their feet. Planning to promote someone or move them to a juicy new mandate? “Don’t worry, they are internal and not going anywhere”. Thus, the process takes much longer and likely with limited communication.