When investing in your employer brand strategy, my advice would always be to start with your internal population first. They are your greatest brand ambassadors and have the most impact on your employer brand. 

Alyssa Krane is completely right when she says internal talent deserves the same 'first-rate journey as everyone else'.  

Why do companies look at creating a great candidate experience for external candidates but neglect the amazing internal talent they have?

Don't leave them behind!