Nice examples here of how five brands are using their employees as advocates over social media, not just for consumer marketing but for existing and future colleague engagement too.
We always like to engage clients' employees in developing people brands - because who knows a target recruitment audience, for example, better than their peers? Who better to tell the story of what's great about working for a place (and to tell it more credibly) than people already there?
More and more, it's becoming clear that peer to peer storytelling is helpful in moving towards greater workforce diversity too. This is no longer just about being able to role-model people who look the same as the diversity organisations are trying to attract, but showcasing people with whom others feel they will have things in common.
We call it relatable, rather than identical/ mirrored, role modelling.
High-profile influencers on social media platforms have continued to grab the headlines in 2017, but a different kind of influencer tribe has been steadily getting more brand traction: employee advocates.