Read my latest blog on creating a winning social media strategy.
Social media marketing has gone beyond a phenomenon, and Facebook is currently ruling the roost. But it’s not all about social because between Facebook and Google they account for over 85% of all internet ads in 2016 (Meeker Report). That’s not all! It only looks to continue to rise in favor of Google and Facebook as a variety of stats this year are showing an even higher proportion of the share of growth in US ad revenues, achieving 95% between the two. Facebook is now so powerful that it is creating micro e-commerce industries in emerging markets. Providing free internet access, where there is currently none. Taking over the world could be their mantra! Content is shared at a rate that we almost can’t keep control of. Every couple of years that passes by we seem to create more data than in the entire previous history of the world – Forbes